Design for Social Change: Inspiration

Coffee image

A take-away coffee is a cherished morning ritual New Yorkers and Melbournians have in common but it’s one that has a negative impact on our environment through the waste created by non-recyclable disposable cups.

In 2007 Melbourne brother and sister team Abigail Forsyth and Jamie Forsyth designed a solution to this social problem, the KeepCup, a stylish, reusable, customizable coffee cup that comes in standard sizes designed to fit espresso machines.

In their first six months KeepCup sold 100,000 cups, that’s 100 million disposble cups saved!!

Find out more:

Zennie McLoughlin
Graphic Designer
Melbourne, Australia