Our project for the Lower East Side Business Improvement District (LES BID) developed concepts for a series of events to be held across four Sundays in Orchard Street. The ‘DayLife’ events aimed to boost day-time foot traffic and change perceptions that LES is an area only for nightlife. Each of the four Sundays had a theme highlighting the unique characteristics of the Lower East Side.
Historic Orchard Street has many vacant store fronts and lacks day time foot traffic, there is a perception that the Lower East Side only offers nightlife and restaurants. However four blocks of Orchard Street are closed to cars each Sunday presenting an opportunity for a street event to promote and revitalize the area.
The DayLife series of street events promotes Orchard Street and LES as a destination for more the nightlife. Running across four Sundays with different themes relating to LES; Food – LES is more then Pickles, Art – LES is more then Graffiti, Dating – LES is more then Harry meets Sally, Nightlife – LES is more then DJs.