Businesses of East Harlem, one of the largest multicultural communities in New York, struggle to thrive and feel a sense of community. Instead of supporting local establishments, residents frequent businesses outside the neighborhood. Despite continuing efforts of Hope Community Inc. to garner business for local establishments, campaigns have not created measurable results. Business owners struggle to gain the business of the 1,500 students at nearby Hunter College who have busy schedules. Building upon existing campaigns, Hunteradar is a bi-monthly flyer showcasing a trio of businesses tied together by a common topic, all within walking distance of the campus.