Jason Rzepka is vice president of public affairs at MTV, the #1 global youth brand. His charge, quite simply, is to use MTV’s superpowers for good.
Jason does this by marshaling the network’s forces to engage and activate America’s youth on the biggest challenges facing their generation. He is responsible for the strategic direction of all of MTV’s “pro-social” campaigns, including the boundary-shattering, Peabody-winning “It’s Your (Sex) Life,” with the Kaiser Family Foundation, which has reached over 200 million young people on sexual health issues; Webby-winning “A Thin Line,” which has inspired over 1 million young people to draw their own line between digital use and digital abuse; and “Power of 12,” which is built to unleash the exponential power of young voters in the 2012 elections – and beyond.
Jason regularly serves as an expert resource on issues including youth mobilization, social media for social change, cyberbullying, sexual health and more. He’s been a featured speaker at the White House, United Nations, U.S. Capitol, State Department, International AIDS Conference, TEDxPresidio, South by Southwest Interactive, National Conference on Volunteering and Service, Games for Change Conference, YPulse Youth Marketing Mashup and the Council on Foundations Family Philanthropy Conference. Jason has also appeared on CNN and NPR, and been quoted by the Wall Street Journal, Reuters, ABC News, Huffington Post and others.
Prior to his current role, Jason served as the head of communications at the PopTech Institute, a renowned social innovation incubator hatching break-through solutions to some of the world’s most intractable social challenges. While at PopTech, Jason built and implemented the communications strategy for the organization’s annual thought leadership forum, Social Innovation Fellows program, and Project Masiluleke: the largest-ever use of mobile devices for the delivery of HIV/AIDS and TB care. This pioneering mobile healthcare program has already helped quadruple the call volume to the main AIDS and TB call center in South Africa, and is rapidly developing into a blueprint that can be deployed worldwide to address public health crises of all kinds.
Before PopTech, Jason held senior communications positions at MTV, mtvU, IMAX Corporation and Ruder Finn. He serves on the board of directors of PopTech and on the Action Alliance for Suicide Prevention Public Awareness taskforce. Jason holds a bachelor’s of business administration from the University of Wisconsin Milwaukee.